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What do meta keywords and meta description refer to? How do I insert them into my website?

Meta tags (i.e. meta keyword tags and meta description tags) are sometimes used by search engines to help decide where to rank your web site. Each search engine has its own set of criteria and may change it from time to time. Usually the meta tags are inserted in the heading section of your html code. Within the tags, you would put a description of your site for the meta description and some keywords for the meta keywords.

We have two methods of adding in your meta tags. The first method adds the same meta tags to all your pages. The second method allows you to have individual meta tags for each page. The second method will override the first method for any page you add individual meta tags.

For the best benefit, you can add meta tags to all your pages first and then customize individual pages as needed.

Adding Meta Tags to All Your Pages

Click on “Tools” -> “Marketing” -> “Keywords.”

In the space provided, type in your keywords and your description. Separate each keyword or keyword phrase by a comma. You do not have to have a space after the comma if you need more character space.

Click on the “Save” button. To see the results, right click on your page and view the source code. Scroll down and you will see your keywords and description.

Adding Meta Tags to Individual Pages

Go to your page and click on "Edit Page."

Click on the "Internet Marketing" tab.

In the space provided, type in your keywords (separate each keyword or keyword phrase by a comma) and your description. Please note that there is maximum character limit of 500.

Lastly, click on the "Save" button at the bottom.

Adding Additional Meta Tags

For advanced users, you can enter additional meta tags designed for the head area of your source code for each page. To do this:

  1. Click on "Edit Page."
  2. Click on the "Internet Marketing" tab.

  1. In the box under "<head> </head> tag," enter in your code and click on "Save."

Please note that you should not enter in your meta keywords or meta description code here and leave the designated boxes we give you blank.

When this is done, you end up with something like this in the code:

<meta name="keywords" content="">
<meta name="description" content="">
<meta name="keywords" content="cars,import cars,car detailing,car parts,honda,toyota,ferrari">
<meta name="description" content="The best source for import car information including tips on car details.">

Many search engines will only view the two blank meta codes.

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